Customer experience is the most important element of marketing and retention for consumer-packaged goods (CPG) companies. Advanced analytics is helping many CPG firms gain insights and enhance their customers’ experience. Read this whitepaper from the Enterprise Strategy Group (ESG) to learn the challenges and opportunities in modern digital marketing, and what to look for in a customer intelligence platform.
- IT & Security News
Creating Meaningful Data-driven Customer Journeys
What do you need in a customer experience (CX) strategy? Read this whitepaper, courtesy of @SAS, to learn how customer intelligence, data analysis tools, and generative AI support your CX strategy.
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